“If celebrities are brands, and brands aspire to be celebrated by consumers, having the wrong celebrity endorse the wrong brand can be pretty detrimental.”
…What he said.
“In an industry where honesty is such a lonely word, the creator of a hit TV show says what he thinks on line. We talk to Kurt Sutter of Sons of Anarchy about his blog, Sutterink. Plus an Academy Award-winning writer on how show business is like every other business we know.”
Now THIS is the degree of transparency I like to see outta public figures!
